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Breath Of Fresh Air: Viral ‘Cardano Girls’ Video Sparks Conversation About The Project
Cardano (ADA) has received plenty of criticism over the years, whether it’s ADA’s price performance, its founder’s personality, or its community’s “beef” with Solana.
This time, the project’s marketing team made the headlines after a viral video of female Cardano users became viral on social media. The ‘Cardano Girls’ video has sparked a conversation about the project’s efforts to reach a broader audience.
A Breath Of Fresh Air In The Community
The ‘Cardano Girls’ video was uploaded by Lily Brodi, a content creator and Cardano user, and went viral in hours. The video recreated a popular social media trend of people playfully listing stereotypical practices of a group of people with the phrase “We are (group). Of course, we…”
The trend, recreated by millions, including famous personalities like Kim Kardashian, has reached the crypto community. Last week, a “Crypto Girls” version of the trend was uploaded on X, which prompted Brodi to make her own.
we’re cardano girls pic.twitter.com/ebB6Qd0t2Q
— LILY (@lilybrodi) March 25, 2024
Brodi’s version approached the point of view of female Cardano investors, with the opening line setting the lighthearted and playful tone: “We’re Cardano girls. Of course, we are real.”
The list in the video includes how female ADA users “treat themselves with money saved on gas,” “have Charles as their phone wallpaper,” and “buy $ADA while the men create all the drama.”
At the time of writing, the viral video had over 1.5 million views on X. Its massive reach resulted in the acknowledgment of Cardano’s founder, Charles Hoskinson, referred to as “Cattle Daddy” in the video.
Lol, I'm blushing. Thanks for all the support and love
— Charles Hoskinson (@IOHK_Charles) March 25, 2024
‘Cardano Girls’ And Marketing Team Face Criticism
The video didn’t go unnoticed by critics, who considered the video to be “cringy,” while others expressed opinions seemingly based on misogyny. Crypto influencer Peter McCormack replied to the X post stating that the video will be used “as torture at Guantanamo Bay.”
However, the video appears to be well-received by the Cardano and crypto community. Brodi addressed the male detractors in an X post:
after the last 24 hours, i’ve realised that a lot of men haven’t felt the warm embrace of a woman
— LILY (@lilybrodi) March 26, 2024
Nonetheless, the video opened a broader conversation despite the critics. On one hand, it highlighted how the male-dominated crypto industry can be unreceptive and aggressive to women in the space. On the other hand, it pointed out a crucial issue for Cardano: its “unattractiveness.”
The Need For A New Approach
Brodi discussed the video’s immense impact, as it seemingly brought general interest in the project, with people reaching out to her curious about the Cardano wallet. Despite its technology and the knowledgeable people inside the community, the project doesn’t seem to attract the general user.
Brodi, who creates light and informative Cardano-related content, considers that the general content offered can be “too heavy” and “overwhelming” to those who know about the industry and even more to those who don’t but want to come in.
real talk #CardanoGirls & cardano marketing pic.twitter.com/XePfmHiXGN
— LILY (@lilybrodi) March 27, 2024
Cardano’s marketing problem, as highlighted by Brodi, has often prevented potential users from entering. She suggests that a change in the market strategy is “needed within Cardano” for broader adoption.
Lighthearted, fun, and enjoyable educational content that can be easily consumable can be fundamental for broader adoption. Investors can be attracted to projects that seem easily understandable and approachable. As seen with the memecoin mania, projects can become massive, even if the long-term technology and planning aren’t developed by launch.
The crypto community is undoubtedly filled with people who enjoy various content and projects. But “bringing light and fun” enjoyment is crucial to supporting adoption because, at its core, “that’s what our community is.”
Data: Despite Ethereum & Altcoin Crash, DeFi is Going Viral in China
After a parabolic rally, Ethereum’s decentralized finance (DeFi) is starting to go semi-viral on China.
This comes after months of a number of commentators noting on Twitter that DeFi hasn’t been appealing to Chinese investors due to a lack of Chinese education and user interfaces.
Analysts are optimistic that the introduction of new markets into the decentralized finance space will spur even more growth, both in terms of these protocols and in the values of coins like Ethereum.
Related Reading: Here’s Why This Crypto CEO Thinks BTC Soon Hits ,000
DeFi Is Exploding In China… Finally
According to the founder of the Ethereum DeFi investing platform Staked, Cole Kennelly, “the number of WeChat searches for DeFi is at record levels.” On September 2nd, the social media app recorded nearly one million searches for the term; around 1,000% higher than it was just two to three months ago.
The number of WeChat searches for #DeFi is at record levels.
Almost 1 million unique searches on September 2. 👀 pic.twitter.com/3cndAmmGa8
— Cole Kennelly ⬙ 🦄 (@ColeGotTweets) September 7, 2020
One popular Chinese crypto commentator that goes by “Molly” on Twitter corroborated the growth of DeFi in the region. On Sep. 1, she wrote that there has been an influx of both human and financial capital put to this crypto market segment:
“DeFi is getting started in China now. only few WeChat groups were discussed, farm , and trade about it before. For the past few days, there are more people got into DeFi, there are even groups put money together made a “farming fund”, and many people are planning their own projects.”
Related Reading: These 3 Trends Suggest BTC Is Poised to Bounce After ,000 Drop
More Growth to Come For Ethereum’s DeFi Space
Analysts say that the Ethereum DeFi space is on the verge of a macro growth cycle, not on its way to zero as some critics have suggested.
Andrew Kang, the founder of Mechanism Capital and a notable DeFi analyst, wrote earlier this year:
“Long story short, smart money is starting to trickle in, with a lot of peripheral money potentially snowballing in after. And I didn’t even get to greater retail. DeFi development is hitting an inflection point. Those that have follow the space know how hard it is to keep up with the new projects even when researching on a full time basis.”
Qiao Wang, a former Messari team lead and trader, has echoed the optimism about the long-term prospects of DeFi. He recently stated that the vast amount of capital locked up in “old school BTC/ETH killers” goes to show how much growth potential DeFi really has.
Related Reading: These 3 Trends Suggest BTC Is Poised to Bounce After ,000 Drop
Photo by Hanny Naibaho on Unsplash Price tags: ethusd, ethbtc Charts from TradingView.com Data: Despite Ethereum & Altcoin Crash, DeFi is Going Viral in China
Bitcoin Searches Spike On Google After Twitter Scam Goes Viral
As the saying goes, there’s no such thing as bad publicity. That old phrase is once again proving true, as search queries for Bitcoin spike following news of a Twitter scam going viral.
Could the cryptocurrency being at the center of a highly publicized scam actually end up being positive for the asset?
Google Searches Spike For Bitcoin Following Twitter Scam Going Viral
Last night, the Twitter accounts of several celebrities, CEOs, politicians, and more were hacked. The compromised accounts were used to push a scam where hackers stole over 0,000 in Bitcoin.
Because the first-ever cryptocurrency was central to every tweet from each account, ranging from Kanye West to Joe Biden, the asset was soon trending on Twitter.
Bitcoin was trending on Twitter for very wrong reasons. Twitter was quick to act and locked down the accounts and pulled all infringing tweets.
Related Reading | Twitter Accounts of Elon Musk, Coinbase, Others Push Bitcoin Scam in Apparent Hack
But the cat was already out of the bag. Everyone was talking about the hack, and major media news coverage spread like wildfire.
Twitter has recently been a hot button topic politically, so the fact presidential contender Joe Biden’s account being hacked was especially notable.
However, there’s an old adage that says there’s no such thing as negative PR, and although Bitcoin got innocently wrapped up in the drama, it may benefit the crypto asset.
After the news began to go viral on social media platforms, search queries for Bitcoin began to surge according to Google Trends. The boost in search volume coincided exactly with the scam going live.
The increase in searches could be due to the fact the word Bitcoin was blasted to over 300 million collective Twitter users through the big-name accounts.
Not every follower would know what the crypto asset is, and may have searched to see what their fav celeb was talking about.
Visibility is the window to adoption, and the more awareness about Bitcoin, the better.
This is a Twitter scam, not a cryptocurrency scam. In the same way that when a Nigerian prince asked me to wire him 0,000, it was an email scam, not a US dollar scam. https://t.co/wR3YP6RUbA
— Jeff Dorman, CFA (@jdorman81) July 15, 2020
Why Point The Blame At Crypto? The Same Doesn’t Go For Crime Involving Cash
And why would such a scam reflect negatively on Bitcoin anyway? As chartered financial analyst and CIO at Arca Jeff Dorman points out, “this is a Twitter scam, not a cryptocurrency scam.”
He compares the viral moment to a Nigerian Prince requesting a bank wire of 0,000. These scams usually tease the release of millions in inheritance in exchange for sending the smaller sum.
In the same way cash wouldn’t be to blame for the scam, Bitcoin and crypto shouldn’t be demonized due to how hackers used the technology.
A comparable argument would be how people kill people, not guns themselves, even if the guns were used to do so.
Related Reading | TikTok Dogecoin Pump Purveyors Experience Their First Crypto Dump
In an ironic twist, the most dominant country searching for Bitcoin during the Google Trends surge was Nigeria.
Nigeria is known for its “Yahoo-boys” or fraudsters who dupe people out of hard-earned money.
Their scams are very similar to the tactics used by the Twitter scammers, where a smaller sum is requested in exchange for a large one in return.
The Twitter scam is just one of many that crypto investors will need to be wary of. In order to fully be prepared and protect your crypto assets, be sure to read our new feature on the most common Bitcoin scams and how to avoid them.
Crypto Asset Goes Viral, As TikTok Users Plan Coordinated Pump
One particular “practically worthless” crypto asset is going viral on TikTok. Users are attempting to pump the price of the altcoin to or more, through the power of the social media app.
The altcoin’s hashtag has already amassed nearly 3 million views and counting, aiming to reach the platform’s over 800 million users. The asset’s price has been responding, but could this simply be the start of alt season, or is TikTok really behind the surge?
The Bizarre Birth of Dogecoin Through Today
Dogecoin was created as a joke currency in 2013 based on the Shiba Inu internet meme Doge.
The altcoin has little to no use case. However, crypto investors either utilize it to move funds from one platform to another or use it as an indicator for alt season.
When Dogecoin rallies, it typically signals irrational exuberance in the crypto market. It’s this emotional state that causes “practically worthless” altcoins to pump dramatically.
DOGEBTC | Source: TradingView
It happened during the peak FOMO frenzy during the crypto bubble. And it’s happening again now.
Related Reading | Altcoins Pumping on Cryptocurrency Exchange Listing Brings Back Memories Of Bull Market
However, recent gains in Dogecoin may not be a signal alt season is here, as it’s done so in the past. The latest rally in the altcoin could be due to the popular social media app, TikTok.
This is what nocoiners think about Crypto. Just find “cheap” low sats coins hoping it’ll pump to . Happened in 2017 and will happen again pic.twitter.com/eHGN3OCJdZ
— CryptoCrew (@BreakoutTickers) July 7, 2020
Crypto Asset Spikes 17% After Going Viral On TikTok
Dogecoin has gone viral on TikTok due to a new #DogecoinChallenge sweeping the app.
It’s not clear where the idea originated, but several TikTok users have been sharing videos urging users of the platform to invest just into DOGE. They refer to the cryptocurrency as “practically worthless.” But they intend to change that.
Due to the asset’s low value of just .0025 per DOGE, buying “10,000 shares” of the “stock” could turn into ,000 if the asset reaches each.
This is a goal that TikTok users intend to reach by getting the crypto asset and corresponding challenge to go viral.
It’s working, too. Dogecoin is up over 17% in the last week since the challenge first was issued. The altcoin’s hashtag as over 2.7 million views and counting.
The platform also has over 800 million active social media users, so anything is possible. The platform has quickly grown in popularity over the last year.
Related Reading | Venture Capitalist: Crypto Gains Won’t Come As Easy During Next Bull Run
Searches for “how to buy Doge” have climbed as a result of the challenge. Google auto-suggest demonstrates how little TikTok users really understand about the crypto asset they’re putting money into.
Granted, it’s only the challenge calls for. But not knowing the difference between a cryptocurrency and a stock suggests investing isn’t right for them.
Or at least additional research is necessary first. But that hasn’t stopped users from adding Robinhood charts to their backgrounds and doing a Dogecoin dance.
Still, Dogecoin is pumping and if TikTok users have their way, they’ll pump the crypto asset all the way to per DOGE.
In related news, President Donald Trump is considering blocking TikTok in the United States, along with several other Chinese apps. If this happens, it could put an abrupt end to the meme currency’s change of further going viral and reaching the lofty ROI goal.
Bitcoin Goes Viral on ‘Chinese Twitter’ for the Third Time in 2 Weeks
While trading Chinese yuan through Bitcoin may technically be banned in China, that hasn’t stopped the country’s citizens from talking up a storm about cryptocurrency.
This much was made clear on Sunday when Samson Mow, CSO of Blockstream, noted that according to data from Weibo (‘Chinese Twitter’), Bitcoin was a trending topic. This is the third time this has happened in the past two weeks.
Bitcoin Trends on Weibo, “China’s ‘Twitter’”
According to a screenshot of Weibo’s trending list from May 10th shared by Mow, a search term mentioning Bitcoin’s price drop was recently the 13th most popular term on the platform. This is notable as Weibo is a platform used by literally 400 million monthly active users, showing how excited the Chinese are about BTC.
#Bitcoin is trending again on Chinese Twitter, higher than it has in the past, but about the price drop today. Still, I’ll take it. pic.twitter.com/IOkIwdyCHS
— Samson Mow (@Excellion) May 10, 2020
The popularity of Bitcoin in China seems to be somewhat tied to an article shared by the finance column of CCTV, the biggest television broadcaster in China. CCTV is “the predominant state-owned television network in Mainland China,” as Wikipedia describes.
According to a former member of China operations at Bitcoin Magazine, Molly (her last name is not given), the article from CCTV mentioned BTC’s third halving and the recent price pump to ,000.
While there aren’t any concrete English translations of the article, the article mentioned how BTC outperformed in the wake of previous halvings.
A Global Trend
BTC may soon get a similar treatment of popularity across the pond, so to say, in the U.S. and abroad.
Ahead of the halving, investors in the Western world have been searching for terms related to the leading cryptocurrency much more than they have just months ago.
Below is a chart from Google Trends illustrating that search interest from Americans in the terms “Bitcoin halving,” “Buy Bitcoin,” and “what is Bitcoin.” are skyrocketing, boding well for the bullish narrative.
Data from Google Trends showing search interest in the terms “Bitcoin halving,” “Buy Bitcoin,” and “what is Bitcoin.”
This trend is slated to continue because of public awareness brought to the cryptocurrency market by investors like Paul Tudor Jones, who is slated to speak to CNBC on Monday regarding his thoughts on markets and his optimism about BTC.
Image shared online of CNBC’s guest lineup. Paul Tudor Jones, a new Bitcoin bull, is expected to speak on Monday morning about his thoughts on cryptocurrency and markets.
Adding to this, BTC and other blockchain topics have been recently mentioned in mainstream television shows.
The Sunday before last, supersized finance drama Billions had its season five premiere on Showtime. It was a much-anticipated release, making it all the more surprising when the words “Bitcoin” escaped the lips of an actor.
The character that is a U.S. state attorney rants about how absurd he finds the concept of mining and the value of BTC:
“So your multitude of computers and services solve some abstract math equations resulting in the mining of what, Bitcoin? Worth millions right now, backed by what?”
Photo by James Coleman on Unsplash
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