Toncoin, a top 20 cryptocurrency project, will be used by Telegram, the messaging platform, as a payment tool for its new advertisement strategy. Pavel Durov, founder and CEO of Telegram, stated that toncoin would facilitate payments for customers of its advertising platform, announcing that it would share 50% of any profit from these ads with […]
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What are AI and Web3 Valuation, Tokenization, and Monetization as a Service (VTMaaS)?
Valuing and monetizing tokenized assets requires tremendous skill and expertise. Thus, rendering asset management as a tool to raise growth capital and liquidity inaccessible to many.
The global tokenization market sized at .92 billion in 2021 is expected to grow to .32 billion in 2022 at a compound annual growth rate (CAGR) of 21.09%. Tokenization increases liquidity, lowers costs, and enhances risk management.
AI and web3 valuation, tokenization, and monetization can all sound like overhyped buzzwords. But when put together and packaged neatly into a service, they help organizations of all sizes and shapes realize the value of their tangible and intangible assets. This paves the way for unlocking new revenue streams, driving greater user adoption, and raising growth capital.
At its core, Valuation, Tokenization, and Monetization as a Service (VTMaaS) is the ability to take something of value — like a company or asset — and break it down into small pieces that can be traded on a blockchain. This makes it easier for people to invest in things they might not have been able to before and opens up new opportunities for monetizing assets.
With state-of-the-art AI and blockchain-enabled valuation and portfolio management engines, companies like Ovenue are striving to transform the asset management industry by empowering enterprises of all sizes to unlock the value of off-chain assets through their technology that are backed by AI and Web3.
Ovenue builds and licenses AI and Web3 technologies for asset valuation, tokenization, and monetization. Asset owners or businesses can turn their real-world assets into asset-backed digital products (such as asset-backed tokens, a type of non-fungible tokens) that can be licensed, sold, and collateralized using Ovenue’s end-to-end software and platform, powered by artificial intelligence and blockchain technologies. These software products can be used by small and medium-sized enterprises or financial institutions for asset management, digital transformation, and financing.
Identifying and Evaluating Assets for Tokenization
The first step in the tokenization process is to identify which assets are best suited for tokenization. Once potential assets have been identified, they must be valued and evaluated in terms of their risk/return profile, liquidity needs, and other factors.
After conducting a thorough analysis of the asset, a report is generated that outlines the feasibility of tokenizing the asset in question.
In some cases, asset owners and businesses can choose their off-chain tangible and intangible assets they intend to onboard on to a platform like Ovenue. Intellectual property, commodities, natural resources, and real estate are a few examples of real-world assets that can be tokenized.
The process of asset valuation is one that requires reliable valuation software, predictive analysis, and asset management expertise to generate a fair market value for real-world assets. Expert skill and knowledge of market conditions are required to meticulously calculate the value of an off-chain asset. Ovenue is adept at this.
The valuation process structured by the team at Ovenue combined with predictive and historical metrics adds precision and trust to asset valuation and tokenization thanks to AI and Distributed Ledger Technology’s (DLT) immutability. The legitimacy and enforceability of smart contracts render a new class of highly valuable and transparent assets.
Tokenization and Monetization of Assets
The tokenization of an asset is the process of converting it into a digital token that can be traded on a blockchain. This makes it possible to transfer ownership in the asset and make it more liquid. Once an asset has been tokenized, it can be traded on secondary markets or used as collateral for loans.
The assets, however, need to be isolated due to their inherent risks. This is particularly true in the case of intangible assets.
To isolate the risk associated with the process, Ovenue offers asset owners the option to separate their assets into a Special Purpose Vehicle (SPV) to legalize the asset ownership.
Asset-Backed Tokens (ABTs) are also key to creating new asset-backed products like asset sales, TradFi, and DeFi debts. This simplifies the financing and monetizing efforts as they cannot be replicated or subdivided.
ABTs require a market where they can be traded or transacted to further financing efforts. Asset owners should be equipped to securely exchange digital money, leading to new growth opportunities and financial freedom.
After valuation and tokenization, ABTs are listed to be sold, collateralized for future financing, licensed for royalty, or inventorized on the platform.
Summary
The AI and blockchain-enabled platform and finance protocols that Ovenue has developed significantly simplify raising growth capital.
Asset tokenization brings highly valued assets into the platform and offers a new marketplace where investors can attain financial freedom by buying and selling their holdings. It also ushers in a higher return on investments.
The Importance of True Digital Ownership in An Age of Data Monetization
In our current digital age, data is king. Businesses of all sizes are increasingly looking to monetize user data in order to power their products and services. However, the way in which these businesses go about extracting value from data often lacks fairness and transparency.
Take Facebook, for example. The social media giant has come under fire in recent years for its business model, which is based on monetizing user data without giving anything back to the users themselves. This was most recently highlighted with the company’s rebranding to “Meta”, which signifies its concerning foray into the metaverse industry.
Google is another high-profile example of a company that has faced criticism for its monetization of user data. The search giant has been embroiled in a number of antitrust cases in Europe, with regulators accusing the company of abusing its dominant market position to prioritize its own products and services over those of its competitors.
Thankfully, blockchain technology offers a potential solution to this issue. Blockchain is a distributed database that allows for the creation of digital ownership and fair distribution of wealth through trustless and permissionless protocols. This makes it an ideal technology for enabling a more equitable data monetization model.
Enabling True Digital Ownership
One company that is taking advantage of blockchain to enable true digital ownership is Next Earth. Next Earth is a virtual land platform that allows users to own and lease virtual land. The company launched its own token, NXTT, on January 27th. All Platform Fees, Rewards, land purchases, marketplace sales are done in NXTT.
As Gabor Retfalvi, founder of Next Earth, explains, “We truly believe that we can help the world become a better place, with the democratization of the Metaverse; with true digital ownership by the community, by delivering an economy where users can monetize themselves, create not just wealth and value, but also the community-driven content of the Metaverse itself, and get appreciated for it.”
In other words, Next Earth’s platform gives users true digital ownership of their land, allowing them to control how it is used and who has access to it. Next Earth also provides transparency into the entire process, so users know exactly how their data is being monetized.
This creates a more equitable data model in which users are compensated and in control.
Can Blockchain Fix the Metaverse?
The idea of the metaverse isn’t new—in his 1992 novel “Snow Crash,” Neal Stephenson described a digital world in which people could interact and do business. From science fiction to the real world, startups like Second Life sprung up in the early 2000s to try and bring this vision to life. However, these efforts have fallen short due to a lack of fairness and transparency in their business models.
Next Earth is looking to change all that with its use of blockchain technology. With its platform and token, Next Earth is creating a more equitable system that will be essential for the success of the metaverse.
The future of the metaverse hinges on the ability of businesses to interact with user data in a fair and transparent manner. Blockchain technology holds the promise of enabling just that.
The idea of DAOs, or Decentralized Autonomous Organizations, takes this to a new level. This is why Retfalvi says that “the endgame of Next Earth is a fully DAO controlled state-of-the-art self-sustaining platform.” Ultimately, Next Earth will be fully user-controlled and will give back more and more to its users and the surrounding community.
Why True Virtual Land Ownership Matters
In the physical world, we own the land we live on and the things that are on it. We can use this land to build our homes, businesses, and other structures. We can also sell it, lease it, or give it away. This is a basic right that we have in the physical world and it is one that we should also have in the digital world.
Virtual land is a key part of the metaverse and it should be owned by the users who inhabit it. Next Earth is leading the charge in making this a reality with its platform and token. With Next Earth, users will finally have true digital ownership of their land. This is a fundamental right that should be afforded to all users of the metaverse.
Ultimately, the current model of data monetization is unfair and it needs to change. Metaverse users should be rewarded for the data that they provide rather than having it taken away without anything given back in return. Next Earth is leading the charge in making this a reality and its platform and token will help to create a more fair and equitable metaverse.
Photo by Jeremy Bezanger on Unsplash
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SaTT Is Set to Pioneer Blockchain-based Advertising As It Unveils Its Social Media Monetization Platform.
Since the record-breaking .1 million ICO in 2020, SaTT has been making headlines in the cryptocurrency airwaves as it garners massive support towards the actualization of its long-term goal. SaTT, short for Smart Advertising Transaction Token, was launched by Atayen, Inc. with a mission to revolutionize the advertising landscape.
Coming up is an important milestone in the SaTT roadmap as the project is set to unveil the concept of Advertising Pools, or Ad Pools, this will launch alongside social network farming, which will ultimately allow companies and organizations to reward creators more transparently. Commenting on the significance of the upcoming launch, Atayen had stated that:
“To showcase proof-of-concept for the technology, Atayen is offering the first Ad Pool on YouTube for interested early adopters, entitled Proof Of Concept: YouTube Challenge. Throughout the process, Crypto YouTubers can discover the advantages of SaTT firsthand and earn the SaTT cryptocurrency with their YouTube channels.”
Upon launch, the Ad Pool will debut with a total of 100 million SaTT tokens which will be targeted at achieving a total of 5 million views. Creators will be required to meet some predefined performance-based requirements set by the firm in order to reach this milestone.
According to Atayen, Ad Pool would allow content creators to earn SaTT automatically through Post Farming, which requires them to attain a certain number of views, likes, or retweets. The SaTT token will be rewarded to creators once the prerequisites are completed, and the balance will be transferred.
As a blockchain-based advertising platform, powered by smart contract technology, all transactions will be fully automated without the presence of a “middleman”, thereby decoupling the challenge of lack of transparency that has bewildered the traditional advertising landscape.
SaTT, A pioneer of Blockchain-based Advertising
SaTT has shown to be effective in assisting content producers in receiving fair compensation that is proportional to the number of views and interactions on their work. They are saddled with their basic responsibility in developing the best advertising solution for all parties involved, which is otherwise absent on many other prominent platforms like YouTube and traditional advertising platforms.
Taking into cognizance the lack of transparency and inefficient advertising metrics in the traditional advertising landscape, the SaTT platform committed to maintaining a fair and transparent connection between advertisers and business brands, which will ultimately eradicate fraud. Assuring that advertisers are compensated based on the efficacy of their advertising rather than for monthly subscriptions with no added value.
With the help of decentralized smart contract oracle, SaTT connects advertisers to publishers (social media influencers) together, allowing publishers to create content via these social media channels and in turn get paid for their effort based on the level of engagement derived (number of views, shares, likes, comments of the publication). The YouTube Proof of Concept which is set to launch in a few weeks will set the tune for SaTT to achieve its needed objectives.
Ripple-Backed Web Monetization Platform Coil Now Supports XRP
n Web monetization platform Coil now supports XRP payments thanks to a partnership with payment gateway GateHubn
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In-Game Items Monetization Service DMarket Opens London Office
DMarket, an in-game items monetization service powered by blockchain, has opened an office in London. This is the company’s third international base. The London office comes in addition to offices in Santa Monica, USA, and Kyiv, Ukraine.
The news comes simultaneously with the start of DMarket platform localization into different languages. The service is already available in English and Russian while Korean, German, Spanish, Portuguese, French, Polish and Turkish versions are expected by the end of the year.
Since its ICO last year, DMarket has produced a string of technical and commercial successes. In March 2018, DMarket launched its marketplace version 2.0 (Beta) with Steam integration, only six months after the Alpha version. Now, trading on DMarket is going full tilt, allowing users to buy, sell, collect and exchange Steam-stored in-game items and providing a new model of assets monetization.
These achievements have been unlocked by a team which now numbers around 200 people across the three offices and is led by CEO and Founder Vlad Panchenko. The London office is headed up by Tamara Slanova, who is a co-founder of DMarket as well as allied gaming industry companies SunTechSoft and Skins.Cash.
“London remains the European capital of Finance so it makes sense for a global company such as DMarket to be here,” Tamara Slanova commented on the new office opening. “I’ve been working with the European market for the past decade. It’s a big challenge yet a huge opportunity for DMarket to intensify our business processes with our partners and to build new alliances.”
DMarket is strengthening its presence worldwide amid a period of rapid growth. The latest gaming market research unveils hidden demand for in-game items trading, with billions and billions of dollars at stake. A Newzoo report says that gamers worldwide will spend a whopping 8 billion on games in 2018. At the same time, players spend only billion on in-game items, because the market is very limited by few titles that allow virtual assets trading. Currently, only 6% of the global video game population can trade in-game items but their number will be rising exponentially as DMarket is providing gamers and developers an open way of trading and monetizing virtual goods. In less than five years the in-game items’ market might rise to above billion.
To simplify the workflow with game developers and provide them with a new in-game items technology and service, DMarket has launched a Software Development Kit (SDK) with Unity Technologies, the creator of the world’s most widely-used real-time 3D development platform. The partnership allows any Unity-based game to easily connect to DMarket blockchain and make in-game assets available for trading and exchange. This opens the emerging market of virtual goods for up to 770 million Unity game players. For now, more than 400 Unity game developers have downloaded the DMarket SDK.
Peter O’Reilly, Head of Asset Store at Unity Technologies, commented on the partnership: “DMarket is especially appealing to Unity because it’s tailored to each particular game developer and doesn’t affect existing game balance or gameplay. Given our focus on solving hard problems and democratizing development, it made sense to partner with DMarket and set our developers up for greater success.”
Recently DMarket has announced its support for the upcoming release of a collectible card mobile game called DHeroes. The total audience of the represented bloggers is close to 30 million people. After the game release, players will be able to buy and sell their unpacked cards on DMarket. YouTubers always attract the attention of the wide gaming community. It means that the platform will be on hype already this year.
For the crypto industry, DMarket’s continuing ambition and success shows that decentralized companies are already emerging and expanding their influence into the capitals of global commerce.
DMarket Token has been successfully trading on Bittrex and Upbit, demonstrating the huge interest of the crypto community and traders in blockchain-based gaming projects.
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Blockchain and Monetization of Content
The Promise of Ethereum
Ethereum, the leading blockchain platform, and catalyst for a growing number of decentralized applications and blockchain-based platforms has proven over the past 12 months that it is far from a fad. This immutable, unhackable, distributed database of digital assets is everything the Internet always wanted to be: a fair and public way to store and transfer information. This is a platform for truth and it’s a platform for trust.
In the music industry, the protection of rights and distribution of earnings within the music industry is a key consideration. Removing the ability for piracy and allowing listeners to download music stored on the blockchain, paying for the music with cryptocurrency would be one of the paradigm shifts. It would also mean that the right people get paid.
This challenge of monetizing content is also prevalent in the broadcast content industry. Ethereum Blockchain with smart contracts makes for a perfect solution.
Pain Points for Content Creators
The industry has not changed in over 80 years. Today, it continues to be a largely offline and extensive process, involving multiple dis-jointed parties – the creators, the owners, the distributors, the increasing array of formats (eg. mobile, free-to-air TV, cable, OTT, cinemas, etc) and then there is a global consumer base with differing interests and language preferences.
The whole ecosystem today is highly fragmented and content creators are challenged to optimally monetize their content. Compounding the monetization challenge is the fact that content creators also face extremely high costs of distribution. Because the value chain is a cumbersome process for content to reach end viewers; typically 30% to 40% of the value of the content is being lost to cost of distribution via third-party commissions and fees. Hosting a conference booth and meeting events with champagne in the South of France at the Cannes Film Festival is no cheap affair.
To give some context on the potential value of a piece of content, let’s take well-known franchises like “Game of Thrones” or the “F1 Series”. These projects can be sold in 193+ countries via free-to-air, cable, satellite and streaming mobile platforms, that is, it can potentially be sold 600 different ways once you factor language and territorial configurations.
An “A” list project can potentially earn millions of dollars via such a syndication, however, a lesser known title is lucky to be sold in 10 countries and monetized in 10 ways. Hence the potential to optimize the value of this content is at least 50 times more for the content creator if they can easily monetize their content across the various permutations.
The chief pain points of content sellers are:
- Rights are tied up for the long-term (average 2-5 years) in distributor exclusivity contracts
- Distributor fees are significant; averaging 35% of the value of the content
- Rights are typically sold in bulk with other content which limits differentiation for content creators
- The multiplicity of currencies and the vagaries of the fluctuating exchange rates
- Content ages very fast and becomes less attractive to distributors to market
Such problems, which appear daunting are actually very easy to address, provided you have a global platform and a globally trusted ledger. Enter Ethereum Blockchain.
Pain Points for Content Buyers
Content buyers purchase rights to play the content on their own networks and channels, such as Netflix and cable TV channels like Sony. The buyers also face a host of problems:
- The content discovery process is fragmented and manual
- Delayed verifiability of the rights
- Limited by distributor’s rights options
- Bundled rights instead of customized selection
As we can see, these problems can also be solved by implementing a global platform and a globally trusted ledger. Thus, Blockchain is not an add-on, but a natural solution to the problems faced by the content rights industry.
Existing Solutions
There are companies operating traditional marketplaces for trading content rights today; like RightsTrade (2011), TRX (2015) and AllRites (2015). With the advent of the blockchain, we are starting to observe the emergence of companies like Hubii Network, LiveTree, and AllRites exploring the use of blockchain to democratize content.
In the case of AllRites, the company was established by media professionals with decades of experience in the industry. Being intimate with the distribution challenges, they are proponents of blockchain and are moving their existing marketplace onto the Ethereum Blockchain.
But they are not stopping there, the AllRites vision is to create an integrated B2B and B2C ecosystem to holistically support the overall industry. Built on Blockchain technology, the AllRites ecosystem will drive trade efficiencies between content producers and buyers globally, facilitate funding of creative ideas and offer direct streaming to end-customers. Two associated B2C platforms will complement their existing marketplace – RiteFund and RiteStream. For consumers, these platforms allow individuals to directly support and benefit from creative concepts that they believe in.
With RiteFund, the platform facilitates content creators to list their projects and allows prospective contributors to help get a project of their choice off the ground, like Kickstarter, but with infinitely more transparency in rights management and benefits sharing thanks to smart contracts.
RiteStream is for content owners with unsold rights to optimally monetize their content via direct streaming to a global viewership base. The smart contracts seamlessly manage viewers, rights availability and revenue sharing in the backend. For example, an OTT player, like iFlix, may purchase rights to showcase a piece of content in only 30 countries, with RiteStream that same piece of content can potentially be monetized in the remaining 163 countries by direct streaming, if viewers are interested in that content. View RiteStream like the “Spotify” of TV, Movies and Sports content.
For esoteric sports like, Extreme Sailing – they have ardent fans globally but such a sport is very niche and unlikely to garner support from mainstream broadcasters. With RiteFund, fans of Extreme Sailing can directly support creative talent who are also passionate about their sport and who are creating great content about it. These same creative talents can now monetize their content by streaming it directly to the Extreme Sailing fans globally via RiteStream.
Blockchain Technology Deployed
The team at AllRites believe that if the content itself can be reliably audited, the management of its rights becomes a much simpler exercise. Thanks to the Ethereum Blockchain, each ID can be a smart contract that manages the identity and purchase history of the rights belonging to one piece of content at an individual level. Thus, the rights can be sliced and diced in multiple ways and the buyers can buy only those rights which they need. The smart contract tied to each content piece records the transaction history of that content piece individually in a transparent and immutable manner.
While the content rights can be viewed by all prospective buyers, the sellers can be assured of optimal monetization due to the plethora of ways in which the rights have been divided into.
The ID tied to the content can be managed by creating a non-fungible token. It could be similar to the EIP721 protocol that was famously used by CryptoKitties. Thus, the sale and purchase of content rights can be recorded on individual non fungible tokens without affecting the entire ecosystem.
A global fungible token that adheres to the ERC20 standards can take care of the sale and purchase aspects of the deal. To ensure trust, AllRites will be storing the content as decentralized encrypted files which can be unlocked only by a private key.
On successful completion of a sale, the seller sends the private key to the buyer while the buyer transfers the payment tokens to the seller. As an added layer of security, the key and the tokens corresponding to the bid made on the content rights can be placed in an escrow. Once the sale is finalized, a smart contract takes over and governs the transfer of the private key and the tokens to the new owners in an automated manner.
Regarding the case of content creators with unsold content, the RiteStream platform caters to them. Here, the platform becomes the universal global distributor of the rights that went unsold and streams it directly to the viewers in exchange for tokens. In this case, content creators get a platform like YouTube, but with an infinitely better monetization potential.
It has also been seen that content creators, despite having amazing ideas, often struggle to get their plans off the ground due to lack of funding. Consumers are robbed of potential gems. In the music world, its analogues with the likes of Justin Bieber and Carly Rae Jepsen being discovered via YouTube.
With Ethereum, smart contracts can be implemented which facilitate the transfer of funds from fans and supporters directly to the content creators in an easy and trackable manner. Once the content is created, it is uploaded onto the AllRites Marketplace where content rights can be transacted. After subtracting for platform fees, all proceeds can be seamlessly transferred back to the fans/supporters corresponding to the ratio in which they were contributed.
Conclusion
Using blockchain and smart contracts makes the business of content rights deal making and distribution a lot less complicated and instantaneously verifiable. Blockchain takes care of the globally trusted ledger needs, the smart contracts take care of transactions by automating them.
This translates to tremendous efficiency gains for both content buyers and sellers. And, for owners of content, the age-old challenge of optimally monetizing their content is solved.
The added bonus is that in this new decentralized and immutable ecosystem driven by blockchain, consumers can finally have a direct say in what content they want to support and watch.
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Gaze Coin Launches World’s First Blockchain Gaze Control/Eye Tracking Monetization Platform For VR/AR, Announces ICO
SYDNEY, Australia, Oct. 18, 2017– Blockchain VR/AR monetization platform Gaze Coin today announced its launch of the world’s first blockchain token for VR/AR based on gaze control/eye tracking and plans for a public Initial Coin Offering November 28. Gaze Coin is a breakthrough monetization, adtech and DRM solution for VR/AR, measuring and employing user gaze … Continue reading Gaze Coin Launches World’s First Blockchain Gaze Control/Eye Tracking Monetization Platform For VR/AR, Announces ICO
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ContentCoin Makes Monetization Easier for Content Creators and Offers Flexibility to Advertisers
The online publishing industry is heavily dependent on revenues from advertisements. At the same time, the increased usage of internet for virtually everything has made online advertising a desirable platform for businesses and advertisers. However, most of the online advertisers these days opt for centralized platforms like Google AdWords and AdSense, which can be quite … Continue reading ContentCoin Makes Monetization Easier for Content Creators and Offers Flexibility to Advertisers
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