One of the leaders in the augmented reality industry, Magic Leap, announced on May 30 that it had partnered with Google to enhance the potential of augmented reality technologies. This new collaboration aims to release unique product offerings while further expanding the longstanding relationship between the two companies. Magic Leap’s Optics Expertise Combined With Google’s […]
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Augmented Reality Is the Next Frontier for NFTs
Augmented reality (AR) is shaping a new future for online interaction and asset ownership. This technology was a futuristic gimmick in sci-fi movies only a decade ago. However, recent developments see it expand and fuse with other next-generation innovations, such as non-fungible tokens (NFTs). This merger could irremediably impact our understanding of the digital economy, asset creation, trade, and control.
This article discusses the emerging markets of (AR) and NFTs and how their combinations could produce limitless technological advances.
Building Towards an AR Future
According to this report, the global augmented reality market reached .33 billion in 2021. The document forecasts a compound annual growth rate (CAGR) of 40.9% from 2022 to 2030. This puts AR among the frontrunners in a fiery race between new technologies aiming to become industry standards by the end of the decade.
The market for augmented reality experiences is also soaring on the back of significant developments in blockchain technology, including the metaverse. In fact, there are already over 1 billion AR-ready devices worldwide – most smartphones can support AR applications. This means that we are only mere steps away from an AR-dominated world. All we need are innovative projects foraying this yet untapped market.
Meanwhile, experts predict the global market for NFTs to reach a value of 2.43 Billion by 2028, at a CAGR of 34.10%. For example, in 2021, the market reached .70 billion on the back of an industry boom that saw an obscure blockchain-based asset rise to worldwide stardom.
The increasing popularity of NFTs is due partly to countless celebrities tapping the emerging market. Furthermore, social media and influencers are making their bid to keep the momentum going. Nevertheless, these assets are more than just fancy profile pictures. Recently, several industries, including retail, supply chain management, and fashion, are using them in multiple forms.
Most importantly, NFTs are among the main tools of industry giants building the metaverse into reality. Now, AR could provide the necessary boost to take these efforts further and create lucrative customizing opportunities.
AR and NFTs in the Metaverse
Companies in different fields are investing considerable funds and resources into discovering the optimal way of exploiting the potential of AR. One such endeavor comes from Hololoot, the world’s first augmented reality (AR) non-fungible token (NFT) generator, marketplace, and metaverse. The Switzerland-based company released the mainet of its app on the 27th of July 2022, making AR and NFTs available to Android and iOS users worldwide.
Now, people can access existing collections of AR NFTs via an innovative marketplace and explore the metaverse through the AR viewer. Furthermore, they can even generate their own assets from their existing 3D models. This technological breakthrough takes new technologies from under their esoteric cloaks and brings them closer to the masses.
Hololoot is an example of the initiatives spearheading the emerging AR NFTs and 3D metaverse experiences sector. Soon, millions of people should be able to access the metaverse without expensive virtual reality headsets. Moreover, AR can become accessible, fun, and helpful to individuals worldwide. Above all, it could prove substantially profitable to entrepreneurs, influencers, and businesses.
Final Thoughts
The combination of AR and NFTs is lucrative enough in its current embryonic state. However, adding the possibility for people to generate their own blockchain-based assets increases its expedience.
Simply put, regular users can create, own, sell, trade, and exchange digital assets with minimal knowledge and no special devices. This will help them place a firm foot into the future digital economy and access new money-making opportunities.
Hololoot Is Redefining The Metaverse Using Augmented Reality
The metaverse is a blossoming industry and as with any growing body, it needs nourishment. This nourishment has come in the form of new technologies being introduced to the space, integrating novel technologies with AR/VR to deliver an immersive experience for metaverse users.
Granted, a lot of these projects will most likely not survive the next few years as the industry evolves. Nevertheless, some projects have shown the markings of promising futures and one of those is Hololoot.
Hololoot Cloud has torn down the barriers to entry for users in the metaverse space by providing a product that everyone can use no matter their skill or expertise level. For Hololoot, the metaverse isn’t just games and virtual lands but innovation at every level. Hololoot combines the innovation of the blockchain space with AR (Augmented Reality) to deliver one of the most sought-after solutions in the space.
Augmenting The Metaverse
As innovative as the metaverse has been, growing from a barely noticed industry to one worth billions of dollars, creators and developers in the space have mostly limited themselves to specific niches. None have explored much beyond Play-to-Earn (P2E) games and the clamor to own real estate in virtual reality spaces. As such, Hololoot has taken on the mission to create new spheres of the metaverse.
One way that Hololoot is doing this is through AR. Instead of going the route of VR (Virtual Reality) as so many others have done, Hololoot is using AR to integrate into the blockchain metaverse. This completely eliminates the limitations and bottlenecks of VR like the prohibitively expensive VR glasses and headgear required to get an immersive experience.
Integrating NFTs And AR
One of Hololoot’s key selling points is the ability to create AR assets and bring them into the metaverse. Users are able to add and remove digital assets permissionlessly within the app without possessing any sort of technical knowledge. Hololoot offers a no-code product in which users are free to create whatever they want.
Using Hololoot Cloud, users can quickly generate AR-enabled NFT assets within the app by uploading a 3D model to the platform. These could range from animated models to game assets. Whatever the case may be, users can quickly create AR NFTs using these 3D models and save themselves a lot of time. It’s a self-service model that is controlled by the user.
Hololoot’s users are also not subjected to any restrictions when they create their NFTs. Location and geography are no issues since location-based AR assets have already been identified as an incredible development in the space, and Hololoot provides a quick, simple, and efficient way to mint NFTs and create location-based AR assets.
Hololoot Gearing Up For The Future
Hololoot’s project has been positively received by the metaverse community. The project raised a whopping .75 million in its pre-sale round, which has helped expand its team to better position them for success. The project secured three launchpads – Enjinstarter, Synapse.network, and Seedify – and is in talks with various gaming projects including Nakamoto Games, Bloktopia, Age of Rust, and more. Hololoot has also partnered with Enjin for its marketplace and ScottyBeam for NFT teleportation.
The future is looking bright for the project as it continues its efforts in combining Cloud computing with AR and Machine Learning, alongside 3D animations, QA testing, and performance testing. It is expanding its team and has a marketing roadmap that rivals the best in the space.
Sportsbet.io and Arsenal FC Introduce New Augmented Reality Matchday Programme
In the new landscape of betting work, leading companies are developing new and inventive ways to bring the games to the fans stuck at home. Sportsbet.io and Arsenal FC have launched the next evolution of fan/influencer involvement in relation to the traditional matchday programme. Dubbed the ‘Augmented Reality (AR) Matchday programme’, this revolutionary AR technology brings the players home; allowing fans to have players like Aubameyang in their living room!
What is The AR Matchday Programme?
Combining all the elements of the traditional football programme, the AR Matchday programme provides fans with a virtual experience and brings them closer to the team they support. On the AR Matchday programme, fans can:
- Listen to Captain’s Notes spoken by Pierre-Emerick Aubameyang
- Listen to and run through player profiles
- Enjoy 21 questions with quickfire interviews
- Watch footage from the training grounds
- Select their team for the match ahead through the interactive AR squad selector
As a result of Covid-19, almost all 2020/21 football matches have been taking place behind closed doors. This new evolution in fan-tech ensures viewers at home never miss a moment again. Keeping fans connected with the players and club they love from the safety of their home, Sportsbet.io and Arsenal FC have created a bridge that has been long awaiting development.
The Future Football Fan Experience
Through the combination of cryptocurrency expertise and cutting-edge technology, Sportsbet.io has leveraged its partnerships in football to totally redefine the experience of football fans. With the combination of Arsenal’s huge global fanbase and Sportsbet.io’s customers, Sportsbet.io aims to continue to further innovation and evolution in both the sports and the crypto space.
For the remainder of the 2020/21 season, the AR Matchday programme will be featured on a private Sportsbet.io application; set to be activated by influencers. So far, world champion freestyler, Sean Garnier and the legendary entrepreneur/Gooner, Leo Dasilva have been the first two influencers to activate the app, which went live in April 2021.
Peter Silverstone, Arsenal FC’s Commercial Director expressed the club’s wishes to welcome all supporters back to the Emirates Stadium. Due to ongoing protective measures, fans cannot yet attend matches in person, but the AR Matchday programme bridges the gap. As Silverstone stated, the AR Matchday programme “is an exciting and innovative way of bringing fans closer to the players…than ever before.”
Pioneering the Future of the Virtual Reality Fan Experience
While the AR Matchday programme sets new standards for the world of sport and Virtual Reality (VR), this is not the first VR initiative Sportsbet.io has developed.
The first VR Matchday initiative was developed by Sportsbet.io’s creative and PR agency Fuso in affiliation with their Premier League club partnerships to provide fan-centric solutions for the world of sport. Delivering VR stadium tours in conjunction with Southhampton FC, Fuse functioned as a digital solution set to activate Matchday rights despite matches taking place behind-closed-doors.
Founder of the Coingaming Group, Tim Heath believes in the need for innovation through utilising the latest tech available. By delivering a true Matchday experience for fans at home through the technology of virtual reality. The VR tech is produced and delivered by the award-winning VR & AR agency, East City Films, which is helping Sportbet.io and their partners continue to strive towards a constantly evolving future of sports.
Cappasity Revolutionizes the Virtual Reality and Augmented Reality Industry
It is safe to say that in the short-term at least, bitcoin has not been dealt a blow by the recent forking event. However, can our beloved digital payments system capitalize on the apparent virtual reality trend? Virtual reality can be used to great effect in many industries, including e-commerce. That’s where Cappasity comes in…. View Article
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VIBEHub Blends Virtual and Augmented Reality with Blockchain
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